Quarter 3 Submission

Revision 3 - Two Page Article

Again, I am still figuring out the colors, but I changed the article to a purple color and I like it for the most part, but I'm not sure if I'll stick with it. For now, I'll see what I can do with it but it might not last long. Other than that, there are some new pictures but most of it has stayed the same since the last submission.

Revision 2 - TOC

For my TOC, I finally figured out my colors for my article headings. At first they were a deep navy, then that transitioned into a black. Finally, I chose a dark blue that stands out against the lighter blue and is still readable. Also, the main article is in white to stand out among the other articles. I made the article headings bigger and Kevin is still my TOC picture.

Revision 1 - Cover

For my cover's revisions, I didn't do too much. I put a very slight outline to the Fleur Sombre on top to make it stick out a little more. Also, I made my article headings bigger and added the same effect to them. Overall, I am happy with my cover and I think it is nearly done with revisions before submission.

Distribution Post

For my distribution, I will make my presence felt online primarily.

I will use apps like Snapchat and Instagram much like GQ and Slam to get my links out there. All of my posts will have a link to my article and on those links will be ways to subscribe, get donations, and sell physical copies. I also plan to have my rates and subscriptions in there with my posts to remind my viewers of the deals they can get on subscriptions.

For physical copies, I will get in stores like Barnes and Noble (a popular book and magazine store) as well in grocery stores right by the checkout line. There are so many people in the country intrigued by pop culture and sports, so while they browse these magazines at the checkout line, they will appeal to many of them.

I realize that this is the age of technology and many things are digitally based, so I don;t expect to sell a majority of my copies physically. That's why I will push my online sales the hardest so I can get those subscription clicks from all the people on the internet.

Distribution Post 3 - Slam Magazine

Slam Magazine is the third magazine that emulates Fleur Sombre's style. Slam is targeted more towards younger athletes rather than adults. However, their marketing scheme is very effective. They are one of the biggest sports highlights outlets on social media forms like Instagram. They have people filming high school basketball and football games to get the highlights that their viewers want to see. All this content lets them get viewers consistently and more often. I want to keep Fleur Sombre in the mainstream as much as possible by having a steady stream of content that satisfies my audience. Where I see Slam the most is on Instagram. I follow Slam, so I see lots of content that they have to offer. A smart thing that Slam does is they have alternate accounts that appeal to more social groups. One of their alternate accounts that I follow is Slam High School. They post exclusively high school highlights and always link the main magazine to these pages.

Distribution Post 2 - Esquire

Esquire is another magazine with a similar purpose pushed to the same audience. Esquire and GQ are very similar to each other, however Esquire focuses more attention on pop culture and music. They are also prevalent on social media but one this I noticed is that on social media they have polls about issues. By leaving the choice up to the viewers, it furthers the engagement and brings the viewers back to have their decisions heard the next time an issue or post is made public. I would like to have my magazine have the same reader engagement that Esquire maintains. Oftentimes, when I respond to one of these polls, it tells me where I stand with the other people who voted and offers a link with a title such as "Do you agree. See what we had to say." I see these often on Snapchat in my recommended section they continue to be recommended as I keep clicking on them. They find ways to get to the viewer who doesn't already follow them and continues to keep their followers engaged with these polls.

Distribution Post 1 - GQ

GQ has the same target audience as Fleur Sombre. GQ and Fleur Sombre offer the same kind of content, usually revolving around fashion and pop culture. I see GQ's presence on social media platforms such as Instagram, Twitter, and Snapchat. They post snippets of what is in their newest issue and entice the reader to want more. The post the highlights to the stories to make the reader see the best of what is has to offer. This is what the normal people who don't follow them see. If you follow GQ on social media, like I do, you see there is much more advertisements and snippets of what they have to offer. Whether, this be an athlete or actor who will cover the next issue or an exclusive interview with a political figure, your feed will always have GQ things in it. They have links that lead you to these articles and issues and they cater to everybody, but especially those who follow them.

Marketing Plan Post

From the research, I've gathered from similar magazine, my plan for marketing Fleur Sombre will be on social media, telecommunications, and physical handouts.

Fleur Sombre will work with celebrities that it will feature for an issue and have them push the product, as well. On a platform like Instagram, we can post a post that says celebrity X will be featured in our next issue and tag them in it. Celebrity X can also post something telling their followers to check out Fleur Sombre because they will headline it. Depending on the fame of the celebrity, they can directly advertise to hundreds of thousands to millions of people on social media from their page.

With telecommunications, I will buy spots for commercials where I will present Fleur Sombre to the world. I will pick a network that focuses on sports as well as the bigger networks. Men tend to watch more sports so channels like ESPN and TNT would be viewed by a lot of men. Also, I could have issues that feature an athlete, further putting Fleur Sombre to the sports world. For instance, Jayson Tatum was just put on the cover of GQ and he posted on social media announcing it. Tatum has millions of followers and he is a star in the league, so he receives a lot of attention for both on and off the court activities.

For physical handouts, a great place to have magazines and pamphlets would be in waiting rooms of businesses. In some waiting rooms, there are magazines available for customers to use while they wait. This could get good exposure for the brand. Also, Fleur could try to get in grocery stores and appear in the aisles right at the checkout. These magazines are purchased more often at grocery stores because they catch the consumers' eye as they checkout.

Another method I could use would be to work with musicians, as well. If I could have an issue with a superstar like Drake, then his already superstar status will display his feature to the world. People have streamed over 880 years worth of Drake's latest album, meaning his reach and influence is so great, Fleur Sombre is sure to gain popularity.