Esquire's product is similar to GQ, so it makes sense that they have similar audiences.
Esquire and GQ both revolve their articles at least partially around men's clothing and things that generally tend to appeal to men. This make sense as their audience is 65% men. However, they are also a pop culture magazine, meaning they appeal to everyone. Even though a lot of things in the magazine as "for men," there are a great of non-gender influenced articles that draw many more readers. With almost 20 million viewers, 35% of them being women with he kind of magazine is great use of their articles. These people also tend to be young adults to people in their 30's for the majority. They are cashing in with their universal appeal to these social groups to maximize their viewers and their profits.
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Esquire's product is similar to GQ, so it makes sense that they have similar audiences. Esquire and GQ both revolve their articles at ...
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