Slam's primary way of getting their audience is on the popular social media app, Instagram.
Combined between their Slam Online, Slam High School, and Slam Kicks, pages, they have 2.5 million followers. Their audience is primarily teenagers and adults under 35. Their appeal is really universal for people who like or follow basketball. Their magazines feature professional players the majority of the time, so that is a universal appeal. Also, they have these Instagram pages who film high school basketball players to put out their highlights which gets theme exposure as well as draws people to their pages to watch these players.
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